![\"\"](\"https:\/\/wemuse.be\/wp-content\/uploads\/2025\/04\/AdobeStock_1289862301-2-1024x683.jpeg\" "\\"Artificial")
<\/figure><\/div>\n\n\n\nL’IA s’invite dans le processus cr\u00e9atif <\/h2><\/div>\n\n\n\n
En quelques ann\u00e9es, les intelligences artificielles g\u00e9n\u00e9ratives comme ChatGPT, Runway ou Midjourney ont trouv\u00e9 leur place dans les coulisses du cin\u00e9ma. Elles assistent les sc\u00e9naristes, proposent des images, cr\u00e9ent des musiques et montent des s\u00e9quences compl\u00e8tes. Des films comme The Frost <\/em>ou Salt <\/em>ont \u00e9t\u00e9 con\u00e7us en grande partie gr\u00e2ce \u00e0 ces outils. L\u2019IA devient une alli\u00e9e pour certains cr\u00e9ateurs, en particulier les ind\u00e9pendants, qui y voient un moyen d\u2019innover sans avoir recours \u00e0 de gros budgets.<\/p>\n\n\n\n Le 11 et 12 avril 2025 se d\u00e9roulait le World Artificial Intelligence Film Festival (WAIFF) <\/strong>\u00e0 Nice. Son objectif : mettre en lumi\u00e8re les \u0153uvres cr\u00e9\u00e9es avec ou sur l\u2019IA, tout en ouvrant le d\u00e9bat sur les enjeux \u00e9thiques et artistiques. Au programme il y a eu des courts-m\u00e9trages g\u00e9n\u00e9r\u00e9s par IA, panels sur la propri\u00e9t\u00e9 intellectuelle, et des r\u00e9flexions sur la co-cr\u00e9ation entre humain et machine.<\/p>\n\n\n\n <\/p>\n\n\n\n Le d\u00e9veloppement de l\u2019IA ne fait pas l\u2019unanimit\u00e9. La gr\u00e8ve des sc\u00e9naristes d\u2019Hollywood en 2023 (WGA Strike) a soulev\u00e9 de fortes inqui\u00e9tudes sur l\u2019usage des IA dans l\u2019\u00e9criture. De plus, des technologies comme le deepfake<\/strong>, utilis\u00e9es pour rajeunir Harrison Ford dans Indiana Jones and the Dial of Destiny<\/em>, interrogent sur les limites du consentement num\u00e9rique et de la manipulation d\u2019image.<\/p>\n\n\n\n <\/p>\n\n\n\n Loin d\u2019opposer frontalement l\u2019humain et la machine, de nombreux artistes tel que James Cameron <\/strong>d\u00e9fendent une vision compl\u00e9mentaire : l\u2019IA comme outil, pas comme substitut. Le r\u00e9alisateur d’Avatar <\/em>et Titanic<\/em> a rejoint le conseil d’administration de Stability AI, l’entreprise derri\u00e8re Stable Diffusion, pour explorer comment l’IA peut acc\u00e9l\u00e9rer les processus de post-production tout en pr\u00e9servant l’emploi des artistes. Cependant, il insiste sur le fait que l’IA ne devrait pas \u00eatre utilis\u00e9e pour \u00e9crire des sc\u00e9narios, estimant que cela pourrait nuire \u00e0 la qualit\u00e9 narrative. Le WAIF Festival incarne cette volont\u00e9 d\u2019explorer sans effacer le travail de l’homme. Le cin\u00e9ma de demain sera peut-\u00eatre \u00e9crit \u00e0 deux mains : celle de l\u2019artiste\u2026 et celle de l\u2019algorithme.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" De l\u2019\u00e9criture \u00e0 la r\u00e9alisation, l\u2019intelligence artificielle s\u2019impose aujourd’hui comme un nouvel outil dans l\u2019industrie du cin\u00e9ma. Entre fascination technologique et inqui\u00e9tudes du point de vue \u00e9thique, le 7e art entre dans une zone hybride\u2026 \u00e0 l\u2019image du monde qui l\u2019entoure. L’IA s’invite dans le processus cr\u00e9atif En quelques ann\u00e9es, les intelligences artificielles g\u00e9n\u00e9ratives comme […]<\/p>\n","protected":false},"author":11,"featured_media":447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cinema"],"uagb_featured_image_src":{"full":["https:\/\/wemuse.be\/wp-content\/uploads\/2025\/04\/AdobeStock_1289862301-scaled.jpeg",2560,1707,false],"thumbnail":["https:\/\/wemuse.be\/wp-content\/uploads\/2025\/04\/AdobeStock_1289862301-150x150.jpeg",150,150,true],"medium":["https:\/\/wemuse.be\/wp-content\/uploads\/2025\/04\/AdobeStock_1289862301-300x200.jpeg",300,200,true],"medium_large":["https:\/\/wemuse.be\/wp-content\/uploads\/2025\/04\/AdobeStock_1289862301-768x512.jpeg",768,512,true],"large":["https:\/\/wemuse.be\/wp-content\/uploads\/2025\/04\/AdobeStock_1289862301-1024x683.jpeg",1024,683,true],"1536x1536":["https:\/\/wemuse.be\/wp-content\/uploads\/2025\/04\/AdobeStock_1289862301-1536x1024.jpeg",1536,1024,true],"2048x2048":["https:\/\/wemuse.be\/wp-content\/uploads\/2025\/04\/AdobeStock_1289862301-scaled.jpeg",2048,1366,false]},"uagb_author_info":{"display_name":"Soukeina Ben Haddou","author_link":"https:\/\/wemuse.be\/index.php\/author\/soukeina-ben-haddou\/"},"uagb_comment_info":0,"uagb_excerpt":"De l\u2019\u00e9criture \u00e0 la r\u00e9alisation, l\u2019intelligence artificielle s\u2019impose aujourd’hui comme un nouvel outil dans l\u2019industrie du cin\u00e9ma. Entre fascination technologique et inqui\u00e9tudes du point de vue \u00e9thique, le 7e art entre dans une zone hybride\u2026 \u00e0 l\u2019image du monde qui l\u2019entoure. L’IA s’invite dans le processus cr\u00e9atif En quelques ann\u00e9es, les intelligences artificielles g\u00e9n\u00e9ratives comme\u2026","_links":{"self":[{"href":"https:\/\/wemuse.be\/index.php\/wp-json\/wp\/v2\/posts\/445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemuse.be\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemuse.be\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemuse.be\/index.php\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/wemuse.be\/index.php\/wp-json\/wp\/v2\/comments?post=445"}],"version-history":[{"count":10,"href":"https:\/\/wemuse.be\/index.php\/wp-json\/wp\/v2\/posts\/445\/revisions"}],"predecessor-version":[{"id":587,"href":"https:\/\/wemuse.be\/index.php\/wp-json\/wp\/v2\/posts\/445\/revisions\/587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemuse.be\/index.php\/wp-json\/wp\/v2\/media\/447"}],"wp:attachment":[{"href":"https:\/\/wemuse.be\/index.php\/wp-json\/wp\/v2\/media?parent=445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemuse.be\/index.php\/wp-json\/wp\/v2\/categories?post=445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemuse.be\/index.php\/wp-json\/wp\/v2\/tags?post=445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} <\/h2><\/div>\n\n\n\n
Des outils puissants\u2026 mais inqui\u00e9tants<\/h2><\/div>\n\n\n\n
Vers un cin\u00e9ma hybride<\/h2><\/div>\n\n\n\n